September 21, 2007
I started today reading a post about new features at Linkedin groups on the Vincent Wright’s great blog “Linkedin Business Discussion Index”.
Some hours later, I saw that the official Linkedin Blog also wrote something about Linkedin Groups new features: “What’s new in LinkedIn Groups? Learn more”.
So, when I had time, I enter into Linkedin.com and look at the new features on Linkedin Groups…
I hate to say but I’m a little dissapointed about all new features… I mean, sometime ago I wrote a post about a new Linkedin Groups version and I was expecting a really new and quite evolved new version of Linkedin Groups but to be a really bad man (maybe reallistic) what I see is just:
- a new form to add dinamically new groups.
- a “See all my groups” link on the lower, right side of your home page.
- a better group management interface.
I mean, this is not bad at all, because always (and twice always) new features are welcome, but … this is the new version I mentioned sometime ago? or this is just an upgrade before a big launch of a new Linkedin Groups version?
September 20, 2007
In previous posts on this MMLGF Series I talked about using the information you and your LinkedIn groups produce by adding it to your public profile. That way you can do marketing about yourself (or maybe about your company services as well, or even your objectives whatever those would be) even better than now.
This issue is very important because you can show yourself better and actively but I guess there is somewhere your LinkedIn groups’ activity should be included: LinkedIn Search.
How your LinkedIn groups’ activity can be used in Search? I imagine lot of ways but I guess there are some places where/when that feature should be included:
- You answer a question and your answer was classified as a good one, then some related words (maybe using some keywords included in the question) can be added to your keywords so you can be found when someone looks for that precise keyword.
- Like LinkedIn Recommendations we can think about having some “expertise” from your activity / number of answers / questions so you can make a gift to someone that you know or consider he/she has great expertise. It’s like a recommendation that impact directly into your chance to be found when someone makes a search.
For sure those ideas would bring more participation and traffic to LinkedIn because what you do is used by LinkedIn for you directly and indirectly. With directly, I mean what you do will let you do direct marketing about your needs and I consider indirect usage when LinkedIn takes some keywords on your good answers on a topic at a LinkedIn Group and add these as a way to find you.
This is post #7 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.
September 13, 2007
One of the most important features at LinkedIn is to establish direct connections with other people that let you:
- Do business with them
- Consume/provide services from/to them
- Grow your network for future business
- Grow your network so your chance to be found and find the right people grows too.
With LinkedIn groups your chance to find someone you want to connect with grows drastically. At LinkedIn Groups you are making direct contact with lot of people you’d like to meet like ones that:
- Offers some services you also offer
- Consume some services you offer
- A possible client
- A possible partner
- Entrepreneur in your industry
- Innovators in your industry
In the process of writing this series of posts, LinkedIn added a feature that is perfect for this topic… When you add someone to your network at LinkedIn, you always must say how you meet the guy you are inviting (Colleague at work, university), friend, family and a new one: LinkedIn groups.
These new choice let you add a user to your network without knowing user’s email address by just saying you want to add a user because you have met him/her at a LinkedIn Groups. This way, you can make direct contact with some business related people that you meet in a group quite more easily than before.
This is post #6 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.
September 8, 2007
Showing LinkedIn Groups’ activity into your public profile is with no doubts something really useful as a way of marketing yourself. But doing marketing of yourself must be followed by some tool that let you manage, work and monitor the stuff you are trying to promote.
Accessing LinkedIn Groups you are member of into your home page (not your public profile) would make your home quite more useful and dynamic than now. For example, we can think about adding it:
· Specific group’s information, like details, questions, member list, etc. for each group
- · Last questions asked in each or all groups.
- · Links to questions you asked or answered to get direct access to them.
- · List of group members who are more involved with it.
Accessing your LinkedIn groups from your LinkedIn home, getting some information about them and sharing some of your LinkedIn groups’ activity at your public profile should add great value not only to you but also to LinkedIn. You are adding value because you are promoting yourself better, and also having direct access to what you are interested about. LinkedIn is also adding value because offering a better access to your groups let you interact, participate and promote yourself better, and that cause more traffic, more information and more value to LinkedIn website.
This is post #5 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.