In previous posts on this MMLGF Series I talked about using the information you and your LinkedIn groups produce by adding it to your public profile. That way you can do marketing about yourself (or maybe about your company services as well, or even your objectives whatever those would be) even better than now.
This issue is very important because you can show yourself better and actively but I guess there is somewhere your LinkedIn groups’ activity should be included: LinkedIn Search.
How your LinkedIn groups’ activity can be used in Search? I imagine lot of ways but I guess there are some places where/when that feature should be included:
- You answer a question and your answer was classified as a good one, then some related words (maybe using some keywords included in the question) can be added to your keywords so you can be found when someone looks for that precise keyword.
- Like LinkedIn Recommendations we can think about having some “expertise” from your activity / number of answers / questions so you can make a gift to someone that you know or consider he/she has great expertise. It’s like a recommendation that impact directly into your chance to be found when someone makes a search.
For sure those ideas would bring more participation and traffic to LinkedIn because what you do is used by LinkedIn for you directly and indirectly. With directly, I mean what you do will let you do direct marketing about your needs and I consider indirect usage when LinkedIn takes some keywords on your good answers on a topic at a LinkedIn Group and add these as a way to find you.
This is post #7 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.