October 17, 2007
I must say that I’m really surprised… I own a blog about LinkedIn and particularly about the future of LinkedIn and how new features and new ideas for LinkedIn could not only benefit LinkedIn company but also and QUITE more important LinkedIn users.
I also must say that I’m kind of a developer and I’m waiting for LinkedIn API to launch some little online application that would make LinkedIn experience better.
Why am I writing then? Well, I write about the future of LinkedIn just for fun, not to make money. I’m building that “test” addin application just for fun and not for money, I’m doing that in my free time so hearing that LinkedIn will open only to approved company sounds really sad (even though they approve me in the future or not) but also very hard and painful.
I mean… I definitely won’t wait for an approval… I definitely won’t wait for they keeping some part of any of my possible revenue because it will my work. If I build a great application by using their API, they will also win, because people and more people, and more traffic, and more and more things can be done in their website, so if I win they win… BUT.. if I lose with my application that uses LinkedIn API, I lose money and time and they lose NOTHING. So, this is not fare at all…
Providing an open API for developers (as they announce some time ago) means really to be OPEN, and this is not being OPEN AT ALL. If that happen I will definitely try to move to Facebook, XING, Marzar or whatever other business social network that works in an open way.
Web World is looking forward to be open and I won’t be part of an “open to just some approved companies” website. I will definitely do my dev staff and blog staff and spend my free time in another thing… (I’m writing at same time I’m thinking) or do I have to be paid by LinkedIn because I’m giving them some ideas (even though they probably don’t read my blog :D) that they could transform to earn money from that. Or even they share their revenues with us (users): I mean.. they earn money not only because of linkedin website service but also because of us that enter, use and navigate the website and provide them with traffic, information and lot more…
Sorry for this “no positive at all” vision but as a free time LinkedIn add-in developer and blogger about LinkedIn I’m really not happy…
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API, blog, business social networking, facebook, linkedin |
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Posted by Fernando Arámburu
October 13, 2007
I’m back at blogging after two weeks approximately with some “possible” not good news for developers and people that are waiting Linkedin’s API.
Why? Well.. Reading Mashable.com I found an interesting post about a New York times’ article about Linkedin strategy for the upcoming API.
I guess all can be resumed to the next phrase:
“We have no interest in doing it like Facebook with an open A.P.I. letting people do whatever they want,” Mr. Nye said.
Mr. Nye is the chief executive of Linkedin, so he has the power to the decide the future of linkedin.
“So LinkedIn will have to approve any company that wants to tap into its system. Mr. Nye says he is looking for two kinds of applications. First, there are deals that enable LinkedIn members to tap into their connections in other places, for example, while using applications like Salesforce.com. Second, some applications will be allowed to add features to LinkedIn’s own site. Mr. Nye offered, as an example, a module connected to a trade show or conference that integrated travel planning and other features.”
On June 24th they mentioned they will open to developers… and they are just openning to some companies not to developers at all…
What can I say?… I have no words…
As a resume.. It looks like they are building a “not so open” platform.
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API, business social networking, facebook, linkedin, social network |
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Posted by Fernando Arámburu
September 3, 2007
Some months ago Facebook publish APIs to become a great (or very great) and amazing social network where people not just only communicate their selves using Facebook functionality but also to extend it and use it the way they want.
On the weekend I saw one post at insidefacebook (here) talking about new APIs to stay on top and to start competing with the still “uncertain” linkedin API and also with the biggest Facebook Application: Slide.
The two new API methods are:
* friends.getLists
* friends.getListsMembers
Those two methods let developers build Facebook Applications that get access and clasify people in many ways…
Based on these method names, “Friend Lists” could be buddy lists that you might use to organize your friends. For example, “Work Friends” or, say… “Top Friends”.
Why these methods are Linkedin related? Well, Justin Smith at his post at insidefacebook.com mentioned:
This will be a welcome change for everyone whose LinkedIn networks have migrated to Facebook. Consequently, this could mean accelerated LinkedIn attrition: per-Friend-List privacy settings could substantially decrease the need of many to actively maintain their LinkedIn accounts as well.
As a conclusion, Facebook is working really hard, not only in making its API more and more powerful each day, but also to stay on the top of social networks. And they are doing quite well!!!!
Maybe, before Linkedin API is ready, we have some more Facebook API’s methods to have Linkedin functionality completely inside their website.
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API, business social networking, facebook, linkedin |
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Posted by Fernando Arámburu
August 27, 2007
LinkedIn public profile let users to show who they are, what they do and what are their interests and history. LinkedIn Groups are groups to collect and contact people with similar interests. So, if LinkedIn groups new version coming up in late September or my idea of LinkedIn groups I’m posting on this MMLGF series include some functionality like a Question and Answer section, why not to include each user activity into their public profile?
That way asking and answering into LinkedIn groups will not only help you and others in specifics topics you are talking about but also will let you promote the activity you have on each and every LinkedIn groups you are subscribed to. So, what are the benefits? Well, I think if you choose to publish that information into your public profile is because you have something positive about you and what you are doing to show there so anyone looking for you can see it.
I mean, the current version of LinkedIn groups just let you put you have some interests on something, but if you do something interesting into those LinkedIn groups you are subscribed to, why not to show you are doing something there? I guess doing that (including LinkedIn groups’ activity) will let you show more information about what LinkedIn public profile is about: show who you are, what are your interests and most important: what do you do.
I don’t know if this idea is good but with this, LinkedIn groups’ participation will help everyone into promote their own activity and, consequently, add quite more value to your LinkedIn public profile.
This is post #4 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.
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Answers, business social networking, groups, imagine, linkedin, profile |
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Posted by Fernando Arámburu
August 21, 2007
After the first post about features that LinkedIn or any other business social network group implementation should have, I will talk about how users use those groups what they need to find and get from there.
As you know, nowadays there are lot of applications (web apps and desktop apps) built based on great ideas, with fantastic features. But as you also know sometimes those great ideas are not well developed and users get some features they will never use and they don’t get some features they really need. I mean applications are built based on ideas without thinking about how will users need this idea to be built.
In my career I’ve seen quite a lot of groups’ websites and I think all of them have some important defects. Some of them don’t let users make a search, others don’t let look for members, some others don’t have the chance to export things from inside the group, others just don’t focus the navigation correctly and others just don’t let users search in other way than keyword search.
I think users using a group website not only need to have features I mentioned on the MMLFG #1 but also have some chances to get or find specific staff on the forum. Focusing especially on business social networks groups like LinkedIn groups I think users will need good ways to find topics (questions and/or answers) that:
- match specific keyword search.
- asked/answered by your connections.
- with more than certain number of answers (popular topics?).
- asked/answered today.
- asked/answered by some people you are interested in.
- tagged by you before.
As a conclusion, with advanced search possibilities like the ones I mentioned above and some others someone will need, I think users will for sure use those groups not only because they are interested in the topics groups cover but also because they can find and get what they really need. Advanced Search let users don’t waste time and look just for the information they want.
As a final word, if we make a last little effort then it would be great if we can save those advanced search we usually do for later use, and then just execute them.
On the next MMLGF post I will talk about “Exporting information and generating alerts from LinkedIn Groups”. Hope you go on reading me and please just leave any comment you want so I know what you are expecting from this MMLGF series.
This is post #2 of the (M)aking the (M)ost of (L)inkedIn (G)roups (F)unctionality (MMLGF) Series.
1 Comment |
business social networking, groups, imagine, linkedin |
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Posted by Fernando Arámburu
August 9, 2007
I just want to say that just one of those groups I recommended in my last posts is registered as a group of LinkedIn. Why? Maybe because you have to pay for having a group at LinkedIn so, when there a lot of websites like yahoo, Google, and even on Facebook (the “competitor”?) that let you host groups in a free way, why someone will pay to LinkedIn?
Furthermore, LinkedIn groups are too restrictive and the only functionality they have is to access members as if we make a search looking for “Specific group members only”. I mean, you are not connected in any way with the other members or the group; you just have access to know who they are, but nothing else.
When you open a group at Yahoo, Google or Facebook for example, you not only get access to build a community, find people and contact them (being like LinkedIn direct connections) but also you get the most important issue: posts, questions and answers, file upload and pictures for example.
I’m just trying to understand what LinkedIn groups are or mean and which advantages we have when being part of a group where you do not have any new functionality.
I will take a free weekend but when I come back I will start writing a small series of post talking about how we can improve groups’ functionality at LinkedIn or others business social networks, and how other social networks use and benefit by using groups.
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business social networking, facebook, groups, linkedin |
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Posted by Fernando Arámburu
August 1, 2007
Scott Allen wrote in his blog a post about some changes LinkedIn made about websites on LinkedIn profiles. He explained there with lot of details about this feature and how this feature can improve the look of our profile.
That post, make me remember that some time ago, while I was having a chat with one of my connections I asked him something like: “what if we can make links and put some pictures or just edit HTML into our LinkedIn profile?”
Can you imagine it? I guess that little change on our “edit profile” function can elevate our own profile quite a lot. Why? Because we will be writing on our profile just what we want. We would be putting images, links, links to brochures or projects in which you worked, editing text and marking as bold some text, putting titles or just whatever we want. So, we wil be having a chance to put on linkedin profile our business profile, and a cleaner way to sell, offer or express what we really want to.
I think… that will be “Making the most of your LinkedIn profile”
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API, business social networking, edit html, imagine, linkedin, profile |
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Posted by Fernando Arámburu
July 30, 2007
In my last post I wrote about sharing tags between users to help and be helped in finding the right user/s on your network that fill better your needs.
There are two issues here: private research or marks and visibility over the network.
The first one is that maybe, sometimes you are looking for or researching about something actually private so you don’t want to share your tags. For example, maybe you want to put a tag indicating that this is the better choice for something or you want to mark someone just to remember you to come back later to see this user profile and you don’t want (logically) to share this kind of things.
The other one is about visibility of tags. We can think about restricting tag coverage and visibility to some different levels:
- Just me (private: previous paragraph)
- Me and my connections
- Me and my entire network (maybe it’s difficult to calculate tags from all my network)
- Me, my connections and his connections
- The entire users network (public)
Maybe the first two options are the most imaginable ways of tag’s scope. The first one for the reason I gave above and the second one because we are using tag’s scope just in our scope or visibility of people and that is direct connections. That way I will be sharing our tags with my direct connections and in the same way, they will be sharing their tagging information with me.
That would convert Linkedin or any Business Social Network into an actual Social network, because we are making a community and also we are sharing important information with our connections like, for example, tags.
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business social networking, linkedin, sharing, tag |
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Posted by Fernando Arámburu
July 27, 2007
After my last posts about tags and its advantages, I added some links to my del.icio.us that let me see some pictures of how tags can be applied in business social networking.
What did I see? When you see your del.icio.us links, you can get information about how many other del.icio.us users have recorded the same link

So, what did I see? Imagine tagging people while surfing on any business social networking site. Imagine using those tags to search, but not your tags only but tags from any user on your network, or in the entire business social network website.
By sharing tags you can see and search over profiles not only from the information users tell about themselves but also from the information other users add about others. That way, when someone adds a tag to somebody, he/she is sharing this information with a lot of people and in the same way he is also seeing what other people had made before.
Imagine if any profile can look like the following image. As you see in the right side there is a Tag box with tagging information from you, your connections and the connections of the people you are looking at.

1 Comment |
business social networking, linkedin, tag |
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Posted by Fernando Arámburu